Videos of the Forum





A one-day forum in Estonia, consisting of curated discussions, taking place during one of Europe's most diverse city festivals Tallinn Music Week. Creativity for Change Forum brings together game-changers from business, education, science, technology, arts, culture, civil society and policy-making from more than 30 countries. The goal is to seek out ways how creativity can assist in reshaping our society. As we are on the verge of the Fourth Industrial Revolution it is crucial to engineer greater democracy, transparency, tolerance, diversity, equality and sustainable prosperity.


The world is facing unprecedented challenges today from conflicts, poverty, mass migration and environmental crises to emergence of populist movements and xenophobia.


Diversity and transparency, Equal opportunities, Freedom of expression, Corporate responsibility, Environment, Ideation and Creation, Problem Solving


The forum will encourage the civil society and private sector to invest and strive for values that will usher a positive transformation in our society. Artists are excellent spokespersons for these values; private companies and organizations are crucial stakeholders in the implementation. Stronger, wiser and more dynamic collaborations between civil society, private and public sectors are inevitable. Honest and respectful communication is a must.


Through rapid development of technology, we possess some of the best tools to find solutions to the challenges. If based on tolerance and equal opportunities, this will inevitably create positive change and sustainable prosperity. Our future success depends on our ability to embrace change and transformation. Our ability to adjust and to lead depends on creativity and openness – towards new ideas, cultures and concepts. Creativity, responsible entrepreneurship and individual initiatives can reshape our way of life towards greater democracy, transparency and sustainability in our governance, diversity, equality and true freedom of expression in our societies. 


Democracy promises equal rights and opportunities. The best guarantee for a coherent society is a strong, creative individual, responsible private sector and civil society ready to act and disrupt. We believe it is time for us, the creative, free and independent people to face this responsibility.


Buy TMW delegate pass or CFCForum ticket only.



10.00Hall 1Opening of Creativity for Change Forum and TMW music industry conference
Toomas Hendrik Ilves, Petri Nikkilä, Helen Sildna
11.00Hall 1
The Big Picture: What is the global state of affairs at the verge of the Fourth Industrial Revolution? When used wisely, digital technologies can greatly benefit societies. At the same time, there are numerous dangers, missed opportunities and equality gaps. (Many of these were outlined in Digital Dividends, a recent World Bank report co-chaired by the Estonian President T.H. Ilves.) This leaves us wondering: What can be done to have new technologies benefit more people in more places? What is the responsibility of civil society and how can good governance improve life amid rapid digital development? What are the tools for sustainable economy? How can responsible entrepreneurship help solve humanity's most pressing issues? How can each of us make a difference?Toomas Hendrik Ilves, Hamdi Ulukaya,
moderated by Kadri Liik

Hall 1Equal Opportunities: The full potential of our societies can be unlocked only when every person is respected, valued, and empowered. We also know that diversity drives creativity. So, how can we move beyond platitudes and create more opportunities for more people? How to empower the vulnerable? What are the roles of civil society, entrepreneurs, and artists in this?
Marina Kaljurand, iO Tillett Wright, Kaspars Zalitis, Fadi Bishara, moderated by Damien McGuinness
12.30 Hall 2Introduction to the panel - a personal story:
When Muslim extremists took over the North of Mali, they forbade music. For four years Timbuktu was silenced, as musicians were prosecuted for plying their trade. Singer Fadimata Walet Oumar sought refuge abroad. But even in exile in Burkina Faso the leader of the band Tartit continued to support the Tuareg women and children in the refugee camps with music and education. “Without music, there is nothing,” says Oumar.
Fadimata Walet Oumar interviewed by Ilmar Raag
12.45Hall 2

Artists, Culture and Creative community for Social Impact: The voice of artists, creatives and cultural organisations has a unique way of resonating in the society. Art can carry a message and speak to our minds and our hearts; it can touch deeper than lectures, speeches or press releases. There is a reason why free self-expression often is restricted in countries that lack democracy - it is powerful, it can move and inspire change. What are the rights, possibilities and responsibilities of artists and cultural organisations in the society?

Thomas Noreila, Gulya Sultanova, Ramin Sadighi, Stephen Budd, Aisha Fukushima, moderated by Dougald Hine
Hall 1
Skills for the future: Western-style social safety nets and personalized medicine benefit greatly from new technologies. In contrast, the developing world continues to battle poverty, famine, lack of clean water, inadequate primary health care and sub-standard education. How can we bridge these gaps? How will the global business and technology environment need to evolve? Which skills are required to succeed in this new environment? Will artificial intelligence be our ally or enemy? How can we prepare today’s children for jobs that don’t even exist yet?

Lili Milani, Ott Jalakas, Kathleen Naglee, Conrad Wolfram, moderated by Kate Connolly
14.00Hall 2Replenish: One planet - The world’s population is growing rapidly and keeping Earth livable is becoming ever more difficult. Climate conferences, scientists’ warnings, and years tick by. Seeing this, what can we really do to mitigate, if not reverse, climate change? How can responsible entrepreneurs and new technologies protect the planet and feed its growing population? What is the role of every individual, company and organisation in this?
Julia Reda, Rainer Nõlvak, Paulina Ahokas, Janis Vanags moderated by Tia Kansara
15.30Hall 1Migration, mobility, future cities: Today we are facing a wave of mass migration due to war and instability, environmental changes and globalization. The knowledge workers are more mobile than ever. While countries and cities are competing for the talented people there are millions of very vulnerable who are looking for decent living conditions and equal treatment. While the slums and suburbs grow refugee camps become new cities. What are the implications, tools and possibilities? How to plan and build sustainable cities that empower the citizens?
Kilian Kleinschmidt, Sten Tamkivi, Marco Casagrande, Andrus Kõresaar, moderated by Josie Le Blond
15.30Hall 2Communicating for change: New ideas, innovation, and scientific breakthroughs mean little without implementation. A lot depends on our ability to explain the message well and reach the right people with it. How to communicate effectively, to touch people in way that generates support for innovation and brings about positive change? What can governments, companies, NGOs, artists, and individuals do better to reshape our societies in a way that serves humanity better? How to communicate liberal values and promote broad civic discourse in an era of algorithms that weave comfortable personalized information bubbles for us to live in?
Brian Reich, Ben Judah, Riina Raudne, Sven Mikser
moderated by Andreas Kaju 

To participate:

Buy TMW delegate pass or CFCForum ticket only.

TMW presents Creativity For Change – a new global forum to discuss solutions for a fairer and more tolerant world

The Creativity for Change Forum on 1st April 2016 in Tallinn will bring together game-changers from the arts, business, culture, civil society, education, science, technology and policy-making from more than 30 countries, to explore creative approaches to reshaping our society on the verge of what has become known as the Fourth Industrial Revolution – to achieve greater democracy, transparency, tolerance, diversity, equality, true freedom of expression and sustainable prosperity. Among the confirmed speakers is Hamdi Ulukaya, the founder of Chobani and globally known philanthropist.

“During its seven editions TMW has become a unique representation of music democracy. It’s also our contribution to a better society. We believe that the richness of the 21st century is in its cultural and ethnic diversity, based on equality,” said Helen Sildna, organizer of Tallinn Music Week and CFCForum. “Tolerance is the glue that keeps societies happy, healthy and successful. Talent thrives in tolerant soil, as does democracy and a sustainable economy.”

The world is facing unprecedented challenges today from conflicts, poverty, mass migration and environmental crises to emergence of populist movements and xenophobia. To find out how best to tap into the resources of the creative mind and new technology some of the most brilliant visionaries in their fields will come together for a day of brainstorming, contemplation and inspiration for a better world.

The President of Estonia, Toomas Hendrik Ilves will be joined by Hamdi Ulukaya, the CEO of Chobani, who has signed the The Giving Pledge and committed the majority of his personal wealth to help bring an end to the global refugee crisis. Ulukaya is a member of President Obamas Ambassadors of Global Entrepreneurship (PAGE) and Eminent Advocate of UNHCR, leading several charity organizations worldwide.

Estonian Minister of Foreign Affairs Marina Kaljurand, IT entrepreneurs Sten Tamkivi and Ott Jalakas, architects Andrus Kõresaar and Marco Casagrande, humanitarian experts Kilian Kleinschmidt and Brian Reich, environmentalists Tia Kansara and Rainer Nõlvak, start-up angel Fadi Bishara, MEP Julia Reda, minorities campaigners Gulya Sultanova, iO Tillet Wright and Kaspars Zalitis, author Ben Judah, music promoters Ramin Sadighi and Thomas Noreila, education visionaries Conrad Wolfram and Kathleen Naglee, scientist Lili Milani and many other outstanding personalities in their field are among the speakers of the forum.

The Creativity for Change Forum aims to encourage civil society and private sector to invest in and strive for values that will bring along a positive transformation in the society – tolerance, equal opportunities, diversity, responsibility and sustainable prosperity. “Creative industries depend on freedom and tolerance for the new and the unexpected. So if we don’t stand up for these values, then who will?” asks Helen Sildna, the main organizer of the event.

TMW delegates have free access to the Creativity for Change Forum that is also the official opening of the TMW conference. The one-day forum will take place in Theatre NO99.

TMW delegates pass grants access to the CFCForum, the music industry conference on 1st and 2nd April and is available at TMW website for €275. Sign up as a delegate HERE

The CFCForum will be streamed live on the website, on and

A limited number of tickets for Creativity for Change Forum are available at TMW webstore for 175€.

Creativity for Change Forum speakers say:

Hamdi Ulukaya: “There is a vital and growing need for the private sector to step up and help use its innovation, voice, and resources to address the global forced migration crisis. Creating new livelihoods for refugees, the displaced, and their surrounding communities is essential to give a sense of hope and positive momentum.”

Brian Reich: “What we need is recognition that technology can play a significant role in addressing the global refugee crisis or solving climate change, and a commitment to action.”

Kilian Kleinschmidt worked for 25 years for the United Nations and the UNHCR in various camps and operations worldwide: “I think we have almost reached a dead end almost where humanitarian agencies cannot cope with the crisis. We’re doing humanitarian aid as we did 70 years ago after the Second World War. Nothing has changed. In the Middle East, we were building camps: storage facilities for people. But the refugees were building a city. These are the cities of tomorrow. The average stay today in a camp is 17 years. That’s a generation. Let’s look at these places as cities.”

Fadi Bishara – founder of Blackbox, a globally-focused founder accelerator based in Silicon Valley: “My vision is to awaken the entrepreneur within everyone and support the creation of one global entrepreneurial ecosystem.”

Gulya Sultanova – organizer of the Side by Side LGBT film festival based in St Petersburg: “Even in this difficult context we remain committed and will continue to advocate for human rights and a tolerant society where sexual minority groups, individual freedom and choice are both respected and protected.”

Report by Euronews from the Forum:
Creative director: Helen Sildna
Project manager: Maarjo Mändmaa
Communications: Maris Hellrand +37256201118

CFCForum is supported by: Estonian Ministry of Interior, Estonian Ministry of Culture, National Foundation of Civil Society, Integration and Migration Foundation Our People, Government Office, NGO Friendly Estonia, Hotel Telegraaf,

To participate:

TMW delegate pass or CFCF ticket only

Location:  Sakala 3, Tallinn